Nothing is more honest than babies, so we let the babies tell the story. With a fun-retro boom-box blasting Meghan Trainor’s Grammy-nominated hit song "All About That Bass", Epic Brands creative campaign centered on babies dancing, playing and having fun in their Honest Diapers in this playful new campaign for The Honest Company – founded by Jessica Alba, Christopher Gavigan, Brian Lee and Sean Kane. The graphics and animation perfectly showcased the the adorably cute patterns that are the hallmark of the Honest Diapers brand.
Breaking records and delivering ROI straight from the launch the DRTV commercial over 1 million views in its first two weeks and generating over 100,000 new members from the free trial offer.
Epic Brands won the pitch for this commercial in a competitive bid against some of the most recognizable advertising agencies in the business. We presented an unbeatable value proposition, a strong strategic approach and the kind of content that never grows old.
Original Music by Meghan Trainor for Sony / Epic Music
Voice Over by Jessica Alba, Founder of The Honest Company
Strategy by Alissa Allen for Epic Brands
Creative Directors: Alissa Allen & Serina Morris
Creative Director: Morten Sandtrøen
Creative: Tony Broadbent
Executive Producer: Alissa Allen
Account Management: Angela Pih
Associate Producer / Project Manager: Christina MacDonald
Production Company: Epic Films
Producer: Matthew BinnsProduction Manager: Christian Nurse