The Honest Company "Baby Boom"

Nothing is more honest than babies, so we let the babies tell the story.
With a fun-retro boom-box blasting Meghan Trainor’s Grammy-nominated hit song "All About That Bass", Epic Brands creative campaign centered on babies dancing, playing and having fun in their Honest Diapers in this playful new campaign for The Honest Company – founded by Jessica Alba, Christopher Gavigan, Brian Lee and Sean Kane. The graphics and animation perfectly showcased the the adorably cute patterns that are the hallmark of the Honest Diapers brand. 

 

Breaking records and delivering ROI straight from the launch the DRTV commercial over 1 million views in its first two weeks and generating over 100,000 new members from the free trial offer. 

 

Epic Brands won the pitch for this commercial in a competitive bid against some of the most recognizable advertising agencies in the business. We presented an unbeatable value proposition, a strong strategic approach and the kind of content that never grows old. 

 

Original Music by Meghan Trainor for Sony / Epic Music

Voice Over by Jessica Alba, Founder of The Honest Company

Strategy by Alissa Allen for Epic Brands

Creative Directors: Alissa Allen & Serina Morris

Creative Director: Morten Sandtrøen

Creative: Tony Broadbent

Executive Producer: Alissa Allen 

Account Management: Angela Pih

Associate Producer / Project Manager: Christina MacDonald

Production Company: Epic Films

Producer: Matthew BinnsProduction Manager: Christian Nurse

Studio: Siren

Production Coordinator: Orzai Rizzo

Post Production: Hybrid

Post Production Producer: Song Cho

Editor: Christopher Willoughby

Flame Graphics: Paul Song

Sound Editor: Eric Garcia for 48 Windows